Organizational culture in an inside each company must be something performed and executed and committed by all the employees, not just one single team. It has to start by top management, they must lead, they must act and be the great leaders of all the employees so they act like model and for that they really need to involve the employees in the decisions, in innovations, they must be aware of the program, they must contribute to the approach, they must contribute to the goals and all the employees must feel that they really contribute and they really have and add value to the results of the company. Resilience is to be continually adapted to any circumstance whatever it happens it’s not just only a matter of disasters, it’s much more than that. We are right now in a very global world where everything it’s happening too fast, marketing is changing too fast and every organization must be adapt to marketing changes, every day and it’s an everyday job, not just whenever it happens.
What are the essential elements of organizations resilience?
The essential elements, you have to build a process, you have to build a managed process align with organization’s strategy or align with organization’s business and goals and values and share their values with all the stakeholders, internal and externals, and be aware of all the internal and external elements that may contribute to whatever it needs to be put in place. So, the essential element is to create a process that can be monitored, can be improved all away around every day and can be executed every day because business runs every single day and this process should be aligned every day with business by everybody.
What are the four principles of organizational resilience?
Information systems, they are very important of course because they store all the information and data its crucial and it's where business is based, people, behavior of people, and you have the relationship with all the stakeholder, of course they are very important also. I think these are the main, more important decisions part.